From California Post · · 1m 30s
LeBron's Taco Tuesday comeback seven years later
LeBron James celebrates the viral trend he tried to trademark, partnering with San Diego's Mike's Red Tacos.
In brief
LeBron James celebrates the viral trend he tried to trademark, partnering with San Diego's Mike's Red Tacos. LeBron James is embracing 'Taco Tuesday' again after the U.S. Patent and Trademark Office rejected his trademark attempt, calling it a commonplace term. Originally reported by California Post.
LeBron revives Taco Tuesday
Seven years after failing to trademark 'Taco Tuesday,' LeBron James posted a video of himself eating three plates of tacos at San Diego's Mike's Red Tacos.
“You know what today is. It's Taco Tuesday.”
Why the trademark failed
The U.S. Patent and Trademark Office rejected James' application because 'Taco Tuesday' is a widely used, commonplace term that expresses enthusiasm for tacos on a dedicated weekday.
“The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources.”
James wanted legal protection
According to ESPN's Dave McMenamin, James sought the trademark to protect himself from being sued for using the term 'Taco Tuesday' on social media.
Partnership with Mike's Red Tacos
James partnered with Mike's Red Tacos, a San Diego establishment opening a new location in Pasadena. He praised how tacos bring people together and create traditions.
“I love tacos, and I especially love how they bring people together.”
New chapter with the 76ers
James is two weeks away from joining the Philadelphia 76ers for training camp after signing a two-year, eight million dollar deal with a player option this past July.
Lakers legacy in numbers
During his eight years with the Lakers, James averaged 25.9 points, 7.9 assists, and 7.7 rebounds. He led them to the 2020 championship, earning Finals MVP.
What to remember
LeBron James is embracing 'Taco Tuesday' again after the U.S. Patent and Trademark Office rejected his trademark attempt, calling it a commonplace term.
