From Car and Driver · Alayna Wilkening · · 50s
Ford Fathom EV Trim Prices Stay Under $40K
Ford’s 2028 Fathom EV will have top trims under $40,000 by 2027.
In brief
Ford’s 2028 Fathom EV will have top trims under $40,000 by 2027. Ford executives confirm the 2028 Fathom electric truck’s most expensive trim will cost less than $40,000, with pre-orders starting in Q1 2027. Originally reported by Car and Driver.
Ford Fathom EV Pricing
Ford executives say the 2028 Fathom EV’s top trim will stay under $40,000.
Starting Price and Platform
The Fathom starts at $29,945 and uses Ford’s new Universal EV platform.
2027 Pre-Order Timeline
Pre-orders open in Q1 2027, with sales starting in Q4 2027.
CEO Test Drive Reaction
Ford CEO Jim Farley called the Fathom a 'breakthrough product' after testing it.
“breakthrough product”
Universal EV Platform Details
The platform uses a 400-volt system and 48-volt architecture for cost savings.
Trim Price Strategy
Ford aims to keep all Fathom trims under $40,000 despite higher specs.
The headline
Ford executives confirm the 2028 Fathom electric truck’s most expensive trim will cost less than $40,000, with pre-orders starting in Q1 2027.
