Family legacy

Adam Hirsch's grandfather Soloman Schreck started the store after escaping Nazi Germany, becoming a translator for the Army before moving to Chicago.

“He was in a surplus store looking to help, looking to get a job”

WWII origins

The store began in 1946 with Schreck and his wife Pauline, who was an Army Medical Corps lieutenant, operating four locations.

Generational shift

Hirsch took over the Lake View store from his father in 2012 after working as a television producer in Los Angeles.

Survival gear

The store features a WWII drone, M1945 cargo packs, and 1960s-era military clothing that has never been worn.

Modern demand

During the Ukraine war, customers bought large quantities of surplus items to send to Ukraine, with the store donating 5% of sales to support the cause.

Crisis buying

The store saw increased sales during the 2001 attacks and the pandemic, with customers seeking supplies for potential world-ending scenarios.

Fashion influence

Military styles like pea coats and bell bottoms became popular fashion trends, with designers adapting surplus items for modern use.

Ukraine support

The store donated 5% of its sales to Ukraine during the war, reflecting its role in humanitarian efforts.

Black Lives Matter

The store served as a hub for Black Lives Matter protesters in 2020, selling protective gear for demonstrations.

Halloween costumes

Customers frequently purchase military-themed Halloween costumes from the store.

Family succession

Hirsch hopes to pass the business to his children if they are willing, as surplus stores often require family members to run them.

Store history

The store has remained at 3100 N. Lincoln Ave. since 1972, though it has been in business for 80 years.

Economic resilience

The store thrives during economic downturns, with customers seeking affordable, high-quality government surplus items.

Future plans

The store will exhibit at the Strut Fashion Show this winter as part of a World AIDS Day event, highlighting its connection to fashion.