From Cloud Wars · John Siefert · · 1m 20s
Microsoft Bakes Rental into ERP Core
Microsoft integrates rental as native process in Dynamics 365 ERP, while SAP and Oracle push customers to buy add-ons.
In brief
Microsoft integrates rental as native process in Dynamics 365 ERP, while SAP and Oracle push customers to buy add-ons. Microsoft embeds rental management in Dynamics 365 ERP core, enabling end-to-end rental operations without third-party integrations. Originally reported by Cloud Wars.
The Idea Was Never the Hard Part
Equipment manufacturers want to sell rentals, not just machines, for recurring revenue and stickier customers.
“The constraint on a new business model is rarely the idea.”
Microsoft's Rental Management
Rental Management in Dynamics 365 Supply Chain Management is now in public preview, covering quote to contract and full asset lifecycle.
Quote to Contract Process

Coordinators check availability across equipment, build quotes in guided rental cart, and convert to contracts with rental purchase options.
Pricing and Fleet Operations
Pricing adjusts with inventory levels and utilization, while fleet operations track shipments, returns, and on-site swaps.
Billing and Finance Integration
Invoices follow billing cycles, best-rate calculations run at close, and transactions post directly to general ledger.
SAP's Rental Approach
SAP supports rental through existing ERP capabilities, subscription services, and partner solutions like FIT-Rent and BearingPoint Lease & Rent.
Oracle's Rental Strategy
Oracle uses Asset-Based Service for monitoring and maintenance, but connecting pieces into full rental lifecycle introduces complexity.
The Cloud Wars Take
Native rental processes win because agents can reach them without extra integrations, making rental a core ERP process.
“An agent is only as useful as the processes and data it can reach.”
The essence
Microsoft embeds rental management in Dynamics 365 ERP core, enabling end-to-end rental operations without third-party integrations.


