From Complex · · 40s
Beyoncé Self-Funded Cécred After Investors Disliked R&D Budget
Beyoncé funded Cécred herself after investors rejected its research budget focus.
In brief
Beyoncé funded Cécred herself after investors rejected its research budget focus. Beyoncé self-funded her haircare brand Cécred to prioritize R&D after investors wanted more marketing spending. Originally reported by Complex.
Cécred's R&D Focus
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Beyoncé prioritized scientific innovation for textured hair needs in Cécred's launch.
“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else”
Investors Rejected R&D Budget
Investors wanted more marketing spending than research and development for Cécred.
“The investors just didn’t like that. They wanted us to put more money into marketing and less into the product”
Beyoncé Self-Funded
Beyoncé decided to fund Cécred herself to protect R&D budget focus.
“I’m just gonna fund it myself, which is crazy expensive”
Cécred's Success
Cécred became an inclusive force in haircare after Beyoncé's self-funding decision.
“We just decided, she decided, 'I’m just gonna fund it myself'”
In short
Beyoncé self-funded her haircare brand Cécred to prioritize R&D after investors wanted more marketing spending.
