From Complex · · 1m
Campbell's Stock Drops 16% Before Thanksgiving
Campbell's stock falls 16% ahead of Thanksgiving after viral '3D chicken' scandal.
In brief
Campbell's stock falls 16% ahead of Thanksgiving after viral '3D chicken' scandal. Campbell's stock dropped 16% as it faces financial struggles and a year after a viral executive rant about '3D chicken' and poor people. Originally reported by Complex.
Campbell's Stock Tumbles
Campbell's stock fell more than 16% in September 2026 ahead of Thanksgiving.
Financial Results
Quarterly revenue dropped 8% to $2.1 billion, adjusted earnings fell 25% to $242 million.
Dividend Cut
The company slashed its quarterly dividend by 36% from $0.39 to $0.25 per share.
2027 Sales Forecast
Campbell's expects fiscal 2027 sales to decline 2% to 4% with earnings below analyst estimates.
Viral '3D Chicken' Scandal
A former security analyst revealed a recording of an executive insulting customers and claiming Campbell's used '3D chicken'.
Executive's Remarks
The executive said, 'We have sh*t for f*cking poor people. Who buys our sh*t?' and questioned ingredients in Campbell's soups.
“We have sh*t for f*cking poor people. Who buys our sh*t?”
The short version
Campbell's stock dropped 16% as it faces financial struggles and a year after a viral executive rant about '3D chicken' and poor people.
