From Complex · · 1m 40s
Jon Buscemi's Luxury Fashion Journey
Jon Buscemi details his 20-year fashion career from Long Island to luxury golf brand Redan.
In brief
Jon Buscemi details his 20-year fashion career from Long Island to luxury golf brand Redan. Jon Buscemi launched Redan, a luxury golf brand with Italian craftsmanship, after 20 years in fashion design. Originally reported by Complex.
Uniondale Roots

Jon Buscemi grew up in Long Island in the 1980s learning style discipline from early fashion exposure.
“You couldn't leave the house unless you were ironed, you had a fresh pair of sneakers on, your jeans were right, your jacket was right, the hat was correct”
DC Shoes Foundation

Buscemi worked at DC Shoes in 2002 gaining business discipline and global fashion exposure.
“Those guys taught me the business. Those guys gave me discipline”
Connoisseur Collection

DC Shoes' Connoisseur Collection used Japanese fabrics and Italian leather for high-end skate shoes.
“I want to make something. These are all the elements I want. Don't strip away this and give me the flimsy version”
Gourmet Launch

Buscemi co-founded Gourmet in 2006 with experimental luxury streetwear designs using crocodile leather.
“We went from zero to $100 million very quickly”
Christian Louboutin Spark

Buscemi saw his first luxury sneaker at Christian Louboutin, sparking his Redan brand idea.
“It was like seeing my life in front of me. That's me. That's what I should be wearing”
100mm Sneakers

Buscemi's 100mm sneakers became a luxury streetwear staple with Italian craftsmanship.
“We went from zero to $100 million very quickly”
Redan Launch

Redan launched in February 2025 as a luxury golf brand with Italian-made apparel and exclusive collabs.
“Redan's not for everyone, but that's the point”
Redan's Design

Redan uses natural fibers over performance synthetics for golf apparel with streetwear influences.
“That's really streetwear, rebellious, fucking with the codes”
Redan Membership

Redan has 500 members with annual fees and exclusive benefits including golf concierge services.
“My goal is to work on Redan every day”
Redan Expansion

Redan plans to expand into Japan and Korea within the next year and 18 months.
“We're expanding into Asia, specifically Japan and Korea, in the next year and 18 months”
Redan's Future

Buscemi aims to open Redan clubs worldwide offering membership perks under one roof.
“My goal is to work on Redan every day”
Redan Philosophy

Redan targets men with luxury tastes who need high-quality golf attire without performance gear.
“He has a great taste, he has a great car, he has the right watch”
Redan's Legacy
Redan combines luxury craftsmanship with streetwear rebellion for golf apparel.
“I want to make stuff for the coolest guy and the flyest guy in my neighborhood”
Redan's Impact
Redan has 500 members and is expanding globally with luxury golf apparel and events.
At a glance
Jon Buscemi launched Redan, a luxury golf brand with Italian craftsmanship, after 20 years in fashion design.



