From Complex · · 1m
Lil Baby Defends Hip-Hop Sales Decline
Lil Baby says hip-hop sales dropped since 2020, not his own fall from grace.
In brief
Lil Baby says hip-hop sales dropped since 2020, not his own fall from grace. Lil Baby claims hip-hop sales have declined since 2020, arguing that street rappers no longer sell as many units as they did in 2020. Originally reported by Complex.
Lil Baby Pushes Back on Fall Claims
Lil Baby told DJ Clue hip-hop sales have declined since 2020, not his own fall from grace.
“Nobody does the numbers that they did in 2020”
Hip-Hop Sales Compared to 2020
Lil Baby said hip-hop sales dropped from 2020 levels, with My Turn selling 2.63 million equivalent album units.
“Hip-hop not there. I don’t care what song you put out. It’s just not there right now”
Street Rapper Sales Shift
Lil Baby noted street rappers used to sell 200,000 to 300,000 units, but now fewer artists reach that level.
“It wasn’t nobody rapping on our level, selling 200,000, 300,000”
Violent Content Theory
Lil Baby claims violent subject matter in hip-hop has pushed the genre away from top sales positions.
“From feel good music to kill kill music, so when the kill kill music became the No. 1 music, that’s why I think it became the agenda”
Dead Fresh as Return to Feel Good
Lil Baby says his new album 'Fresh' track 'Dead Fresh' brings back feel-good hip-hop music.
“Hip-hop is lacking feel-good music”
The short version
Lil Baby claims hip-hop sales have declined since 2020, arguing that street rappers no longer sell as many units as they did in 2020.
