Skip the gift card

Cosmo's shopping team says the guy who claims he wants nothing is the easiest to shop for. A gift card counts, but it will not be remembered. These 55 picks will.

“While a gift card technically counts as a present, we think our picks are more memorable.”

Bluetooth for plane screens

The $35 Twelve South AirFly SE plugs into a seatback screen so he can watch movies through his own earbuds. Editor Hannah Oh does not know how she flew without it.

Beer, but creamy

The Fizzics DraftPour, $130, takes a regular can and gives it a micro-foam head like a draft pour. For the guy who treats himself to a cold one.

Fidget toys for suits

The Executive Fidget Set runs $150 and comes in silver with a sleek gift box. Built for the corporate office-dweller who taps a pen through every meeting.

“Fidget toys, but make them cool and executive.”

Small flexes under $200

Shanker's Angry Golfer socks are $10 and hit the sophisticated-to-fun ratio. The David Yurman box chain bracelet, $195, adds polish over a T-shirt or a jacket.

“Frosting is for the guys, too.”

Skincare without the sting

Marlowe's $58 men's set skips added fragrance, so it works on sensitive skin. Shea butter and aloe do the cleaning without leaving his face tight.

One really good hoodie

Lululemon's Steady State SuperLoft pullover, $108, is roomy, sturdy, and lined in extra-soft fleece. Eleven colors, and it earns its closet space.

A remote for reading

The $16 DATAFY page turner clips a receiver onto his e-reader or phone so he can click through pages from across the couch. It doubles as a camera shutter.

The shoe everyone owns

HOKA's Challenger 8, about $155, is built for trails but reads as street style. The cloud-like midsole and chunky shape are the whole appeal.

“Every hot person you know owns a pair of HOKAs.”

Retire the manual brush

The Aquasonic Black Series PRO is $60 with built-in timers and five modes. If he has never used an electric toothbrush, this is a gift he will actually use twice a day.

Joggers that hold him up

Forme's Smart Joggers are 41% off at $148. The high waistband is designed to support his lower back and core, stabilizing posture without feeling like a brace.

“These joggers are working just as hard as he is.”

Loud, tiny, waterproof

The JBL Clip 5 is down to $70. Hannah Oh left hers outside through a week of sun and pouring rain and it still worked perfectly.

Nineteen tools, one pocket

The Leatherman Signal, $150, opens bottles at the barbecue, tightens loose screws, and earns its keep on camping trips.

“There's something about a Leatherman multi-tool that makes people feel ready for anything.”

Turn his phone console

The Backbone One, $80, snaps onto an iPhone or Android and becomes a real game controller. No console, no setup, instant gaming.

LEGO he will display

LEGO's Hokusai Great Wave set is $100. Hours of building, and the finished piece looks good enough to hang on a wall instead of hiding in the basement.

Twelve photos, twelve months

Artifact Uprising's personalized photo calendar is 20% off at $28. Upload pictures of friends and family and he gets a small reminder of them all year.

The sweater he keeps

Paka's Original Crew, $159, is handmade in Peru and machine washable on cold. Air dry it, and it becomes the winter sweater he reaches for first.

Truffle hot sauce trio

TRUFF's variety pack is $60 for white truffle, original black truffle, and jalapeño lime. Editor Jessica Dukes says the white one is hot enough to still taste the spices.

His team, hardbound

The New York Times Baseball History Book is $90 and comes in 31 team editions, including the Brooklyn Dodgers. Pick his franchise and you are done.

The big-swing splurge

Oura Ring 5 is $399. It is 40% thinner than the last model, runs up to nine days per charge, and reads sleep, temperature, activity, and heart rate more precisely.