From Cosmopolitan · Sarah Ferguson · · 2m
Everyone's wearing red at fashion week
Eight stylish New Yorkers reveal what's really in their Target bags during fashion season.
In brief
Eight stylish New Yorkers reveal what's really in their Target bags during fashion season. Target's iconic red bag has become a fashion week staple, filled with practical essentials and unexpected finds that help tastemakers navigate the hectic event calendar. Originally reported by Cosmopolitan.
Red is everywhere at fashion week
Target's iconic Guardsman Red shopping bag with its white bullseye has become a street-style staple. Fashion insiders know the retailer is the place to score stylish pieces, beauty products, and wellness items at unbeatable prices.
“It's nearly impossible to spot someone walking down the street carrying the eye-catching bag and not feel inspired to make a quick trip to Target.”
Angela Pham packs workout clothes
The photographer and content creator always keeps workout clothes, toddler snacks, and mugs in her Target bag. She wishes she'd known to wear all-black when working behind the scenes at her first fashion week.
“Three things that are always in my Target shopping bag: Workout clothes, toddler snacks, and mugs.”
Courtney Blackwell's survival essentials
The creator swears by adding hats and lots of jewelry to complete any outfit. Her fashion-week survival list includes double-sided tape, and she's most excited about experimenting with prints on prints this fall.
“When I feel like my outfit is missing something, I always add: A hat and a lot of jewelry.”
Jasmine Hyman prioritizes rest
The assistant beauty editor's last impulse buy was a new phone case. Before her first fashion week, she wishes she'd known to prioritize rest and recovery instead of pushing through the exhausting schedule.
“Before attending my first fashion week, I wish I knew: Take time to recover and prioritize rest.”
Jessica Neises feels spicy in red
The senior fashion editor's fashion-week survival kit includes a portable phone charger, blister bandages, and a lip combo. She describes her fashion week style as cute, courageous, and conflicted.
“The color red makes me feel: Spicy!”
Lily Montasser loves layering
The influencer, stylist, and writer always has lip liner, sheet masks, and impulse snacks in her Target bag. She loves building fall looks piece by piece with layers until they feel finished.
“The best thing about fall fashion is: Layers! I love building a look piece by piece until it feels finished.”
Majo Diaz takes up space
The model spends most of her time getting lost in Target's beauty and hair care aisle. This fall, she's channeling a take-up-space vibe and is most excited to wear her dad's leather jacket.
“The vibe I'm channeling this fashion week: Take up space!”
Meg Uy learns shows run late
The shopping editor bounces between Target's makeup and bedding aisles. Before her first fashion week, she wishes she'd known that every show never starts on time.
“Before attending my first fashion week, I wish I knew: That every show never starts on time.”
Sarah Ng channels her mom's wisdom
The video editor feels beautiful and blessed in red, her mom's favorite color for her. Red is also the luckiest color in Chinese culture, and she defines her fashion week style as eclectic, effortless, and expressive.
“The color red makes me feel: Beautiful and blessed. My mom always told me red was my color.”
The main idea
Target's iconic red bag has become a fashion week staple, filled with practical essentials and unexpected finds that help tastemakers navigate the hectic event calendar.
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