From Cosmopolitan · Beth Gillette · · 2m
Frost Lipstick Trend Returns
Y2K frost lipsticks surge as MAC and brands revive 2000s makeup trend.
In brief
Y2K frost lipsticks surge as MAC and brands revive 2000s makeup trend. MAC and other brands are reintroducing frost lipsticks from the early 2000s, sparking a 286% increase in 'frosted makeup' trends on Pinterest. Originally reported by Cosmopolitan.
Frost Lipstick Trend Returns
Frost lipsticks are making a comeback after decades away, driven by Y2K nostalgia and social media trends.
“I’m honestly shocked it’s taken so long.”
Why Frost Lipsticks Resurfaced
Makeup artist Erin Parsons discovered discontinued MAC Frost lipsticks on eBay, leading to viral videos that revived the trend.
“I wore frosty shades in the 2000s, but i never realized how few existed until i did a try-on of discontinued mac frost lipsticks in 2.024”
The Y2K Frost Lipstick History
Frost lipsticks were popular in the 1960s with pale shades, warming through the 1970s to 1990s grunge styles, and peaked in the early 2000s.
“They became popular in the ’60s with very pale shades; in the ’70s, they got warmer toned; in the ’80s, it was pinks and fuchsias; then in the ’90s were the grunge shades, and of course 2000s, you think of a pale frosted pink lip”
Pinterest Data Shows Surge
Pinterest’s beauty trend report shows 'frosted makeup' up 286 percent, with 'metallic lips' and 'frosted lips 2000s' both rising 52 and 42 percent.
“frosted makeup is up 286 percent, while 'metallic lips' and 'frosted lips 2000s' are both up 52 and 42 percent, respectively”
Experts on the Trend
Makeup artist Kyle Anderson says frost lipsticks bring fun back after the clean beauty era, while Emily Harper credits Pamela Anderson’s influence.
“There is a whimsical feeling when you throw on something sparkly and metallic”
How to Wear Frost Lipsticks
Pair frost lipsticks with a cool-toned lip liner several shades darker than natural lip color for a 90s-inspired look.
“My best advice is to pair a frosted lipstick with a cool-toned lip liner several shades deeper than your natural lip color for that ’90s look”
MAC’s Frost Campaign
MAC launched a new campaign with 10 frost lipsticks and three discontinued shades, including TV Gold and Jet.
“Last week, mac announced its newest campaign, mac frost, highlighting 10 new frosty lipsticks and three old favorites that were brought back (chintz, spanish fly, and jet)”
Top Frost Lipstick Picks
Covergirl’s Sugar Almond and Mob Beauty’s Frostbite are popular frost lipsticks for their vintage-inspired hues and smooth formulas.
“Parsons tested a handful of drugstore frost lipsticks that were still available in a video, and her favorite was covergirl’s sugar almond”
Why Frost Lipsticks Work
Frost lipsticks create a playful yet versatile look that blends with modern trends like anti-blush and clean beauty.
“I could see anti-blush being a great pairing because it creates balance while letting the frost lipstick have the spotlight”
The Frost Lipstick Legacy
Frost lipsticks have been a staple in makeup since the 1960s, evolving through decades before their recent resurgence.
“They became popular in the ’60s with very pale shades; in the ’70s, they got warmer toned; in the ’80s, it was pinks and fuchsias; then in the ’90s were the grunge shades, and of course 2000s, you think of a pale frosted pink lip”
Frost Lipstick Future
More brands are expected to join the frost lipstick trend, with MAC leading the revival of vintage makeup styles.
“I’m sure a lot of brands will jump on the trend or re-promote products that already exist in their line”
The Y2K Nostalgia Effect
Y2K nostalgia is driving the frost lipstick trend, with fans pairing it with vintage fashion and modern makeup techniques.
“I think y2k nostalgia has a lot to do with it”
Why Frost Lipsticks Are Back
Frost lipsticks are back because they offer a playful, nostalgic look that fits with current makeup trends and Y2K nostalgia.
“Coming out of a clean beauty, minimalist era, people want to have fun again, and this is a way to step into a modern version of y2k makeup”
The Frost Lipstick Movement
The frost lipstick trend is growing rapidly, with brands and makeup artists collaborating to bring back Y2K styles.
“I’m sure a lot of brands will jump on the trend or re-promote products that already exist in their line”
The takeaway
MAC and other brands are reintroducing frost lipsticks from the early 2000s, sparking a 286% increase in 'frosted makeup' trends on Pinterest.
