Hermès claims Williamsburg corner

The luxury brand opened its permanent Williamsburg store on September 17th at 130 Berry Street, after testing the neighborhood with a pop-up. The corner building features five different brick facades and a courtyard with an American sweetgum tree.

Ground floor showcases leather details

The main level displays silk, fashion jewelry, shoes, and beauty products, with home collections styled like a living room. Walls are made of woven leather straps and baby blue shoelaces, showing the brand's obsession with craftsmanship.

Staircase echoes New York fire escapes

The upper level features a staircase designed like a New York fire escape, with even the banister wrapped in leather. This attention to detail is what Hermès is known for.

Local artists shape the space

Williamsburg-based artists contributed to the walls and floors. The art includes a 1985 photo of the Staten Island Ferry and works exploring early twentieth-century industrial architecture, reflecting the neighborhood's character.

Pierre-Alexis Dumas sets store philosophy

The artistic director said every Hermès store should reflect the culture of its location, a lesson from his father Jean-Louis Dumas. This approach moves beyond generic luxury retail into something locally rooted.

“every Hermès store should reflect the culture of the place it's in”

Playful windows show Hermès having fun

Windows designed by Antoine Platteau and Brooklyn artist Christina Zimpel feature bright vignettes of women with Hermès objects and dogs that resemble them. It's a reminder the brand doesn't take itself too seriously.