Inspire Campaign

Joe Jonas parodied traditional cologne ads with a music video featuring harmonizing clones and a tramp stamp reveal

“It's got a strong scent, which I like”

Scent Profile

Inspire features bergamot, rosemary, and cedar for a fresh, woodsy scent with strong sillage

Pre-Show Ritual

Joe sprays multiple fragrances before shows to stay confident during long performances

“Nick must be spraying himself like seven to eight times”

First Cologne

Joe Jonas received Gucci Guilty as a child near the ocean, a scent that still reminds him of the ocean

“It reminds me of the ocean”

Cologne Advice

Joe recommends testing cologne on yourself before buying for a partner to ensure you love the scent

“Go with something you would like to smell all the time”

Tour Freshness

Joe keeps songs fresh by adding intros and outros while maintaining song integrity for fans

“Give it to them the way they deserve it”

Deep Cut Song

Joe Jonas performs 'Shelf' every night on the Burning Up tour, a deep cut for fans who remember the band's early days

“It's a deep cut for the brothers”

Scent Confidence

Joe prefers smoky, tobacco-y scents that carry the weight of a two-hour show with sweat

“Something smoky, tobacco-y, grounded”

Tour Details

Joe Jonas has been performing on the Burning Up All Over Again tour for almost two decades

“We've been performing these songs for almost two decades”

Fragrance Memory

Joe Jonas recalls Gucci Guilty as his first cologne, a scent that reminds him of the ocean

“It reminds me of the ocean”