From Cosmopolitan · Samantha Olson · · 1m 10s
Taylor Swift’s Instagram Bio Change Sparks 'Debutation' Theories
Taylor Swift’s Instagram bio update with zeros sparks wild theories about a new album, record label, or midnight announcement.
In brief
Taylor Swift’s Instagram bio update with zeros sparks wild theories about a new album, record label, or midnight announcement. Taylor Swift’s Instagram bio change with zeros has fans theorizing about a potential 'Debutation' project or midnight announcement. Originally reported by Cosmopolitan.
Bio Update
Taylor Swift swapped all 'o's with '0's in her Instagram bio across main profile and Taylor Nation account on September 22.
“And, baby, that’s sh0w business f0r y0u”
Zero Theories
Fans link the zeros to angel number 000, symbolizing new beginnings and potential debut album re-releases or 'Debutation' vault tracks.
VMA Connection
Swift received the first-ever VMA Artist Director Honors and curated music videos, with theories she’ll announce something at the September 27 VMAs.
Midnight Clue
0:00 in military time means midnight, potentially hinting at a midnight announcement or a nod to her 2022 album Midnights.
Previous Zeroes
Taylor featured three zeros in her 'Opalite' music video, linking to past hints about new projects.
Website Countdown
She launched a website countdown ending at 2 p.m. ET today, adding to the speculation about an imminent announcement.
The bottom line
Taylor Swift’s Instagram bio change with zeros has fans theorizing about a potential 'Debutation' project or midnight announcement.
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