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British TV viewers suffer streaming overload
Millions of UK viewers call for simpler TV choices amid streaming chaos.
In brief
Millions of UK viewers call for simpler TV choices amid streaming chaos. British TV viewers feel overwhelmed by streaming choices, with 51% saying they are overwhelmed by the number of options available across multiple platforms. Originally reported by Dailymail.
Streaming overload hits UK viewers
British TV viewers report feeling overwhelmed by the number of streaming choices available across multiple platforms and services.
51% of viewers feel overwhelmed
More than half of British viewers say there is such a sizeable amount of content across multiple channels, apps and streaming services they are left feeling overwhelmed.
40% spend more time choosing
Two-fifths of viewers admit they spend more time trying to decide what to watch rather than watching the programme itself.
7 in 10 want simpler times
Seven in 10 Brits wish for a 'return to simpler times' before smartphones and social media dominated.
Great TV survey
The survey, commissioned by Great TV, is the second annual deep-dive into the viewing habits of the nation.
Great TV channels
Great TV, Freeview 34, is one of the network's five channels, including Great Mystery, Great Action, Great Movies and Great Christmas.
67% believe TV unites generations
Despite this, a majority (67%) of Brits believe TV is a good way to bring different generations together, with older programmes carrying huge value for younger generations.
58% Gen Z watch classics
Nearly six in 10 Gen Z (58%) and Gen X (59%) and two-thirds of Millennials (66%) say they still watch programmes that were introduced to them by an older relative.
Broadcast TV remains popular
Broadcast TV remains the most-watched medium, according to the study. Nearly half (47%) the nation watch the box every day, compared to a third streaming content (36%).
Average viewing time
The average Brit estimates they spend three-and-a-half hours watching TV everyday.
52% find managing subscriptions frustrating
More than half (52%) of the 4,000 UK respondents told researchers they found managing multiple streaming channels, subscriptions and passwords to be frustrating.
Gen Z and Millennials feel overwhelmed
More than half (56%) of Gen Z, aged 18 to 30, and six in 10 (62%) Millennials, aged 31 to 44, feel overwhelmed by the choice of what to watch.
Boomers and Gen X watch least streaming
The opposite is true when it comes to streaming. Boomers (29%), aged 62 to 80, and Gen X (37%), aged 45 to 61 - watch the least daily content on Netflix or an equivalent.
Gen Z and Millennials watch streaming
Meanwhile, around two-fifths of Gen Z (43%) and Millennials (44%) watch streaming shows everyday.
TV scheduling preferred
Two-fifths (40%) of viewers, broadly the same across all age groups, felt shows that air at regular intervals, like tuning-in for The X Files at 9pm on BBC2 in the 90s, is the best.
Binge-watching preferred by some
Whereas, two-fifths (40%) prefer being able to binge-watch shows in one long sitting, while a fifth (20%) were undecided.
The essence
British TV viewers feel overwhelmed by streaming choices, with 51% saying they are overwhelmed by the number of options available across multiple platforms.
