Meghan's donation announcement

Meghan Markle announced she would donate a day's proceeds from As Ever jam and tea sales to Malala Fund for International Day of the Girl.

“When we support the girls today, we empower the women of tomorrow. Access to education is the key to unlocking this.”

Sales figures for As Ever

As Ever sold 25 units of Signature Fruit Spread Gift Box at $42 each, 10 units of herbal teas at $14 each, and two jars of orange marmalade.

Net proceeds calculation

Assuming 50% margin on all sales, As Ever's net proceeds from one day of jam and tea sales would be $2,520 (£1,902).

Cost of Meghan's clothing

Meghan's Ralph Lauren trousers cost $2,247 (£1,696) and cashmere sweater $832 (£628) for a total of £2,324.

Donation comparison

The £1,902 donation from As Ever sales is less than Meghan's Ralph Lauren trousers and cashmere sweater.

Source of data

The sales figures come from a website glitch in January that allowed tracking of unsold stock for 24 hours.

Source response

A source close to Meghan said the donation amount could be low but the gesture would lead to others donating as well.

Criticism of donation

Critics argue Meghan's donation is modest compared to her luxury clothing purchases and other charitable activities.

As Ever sales performance

As Ever sold only seven candle No 084 units at $64 each and nine tins of flower sprinkles at $15 during the post-Christmas period.

Meghan's other charitable activities

Meghan has previously donated to women's refuges and sent merchandise from Billie Eilish to girls affected by LA fires.

As Ever's financial status

As Ever is reportedly a minnow in decline with sales slowing after Meghan and Harry's post-Megxit deals.

Meghan's future plans

Meghan is reportedly thinking about returning to acting and has been booked for reality and TV shows.

Source of the article

The article was written by Alison Boshoft, editor at large for Daily Mail.

Publication date

The article was published on October 14, 2026.