Meta bosses tried to smear academic and author who led global campaign highlighting damage of social media to young people's mental health

Meta staff planned to discredit professor Jonathan Haidt's mental health research through academic 'takedown' pieces, court documents reveal.

Oct 29, 2026

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Meta bosses tried to smear academic and author who led global campaign highlighting damage of social media to young people's mental health

Meta staff planned to discredit professor Jonathan Haidt's mental health research through academic 'takedown' pieces, court documents reveal.

In brief

Meta staff planned to discredit professor Jonathan Haidt's mental health research through academic 'takedown' pieces, court documents reveal. Meta executives discussed recruiting researchers to undermine Professor Jonathan Haidt's credibility ahead of his book on social media's impact on youth mental health…

Meta bosses tried to smear academic

Meta bosses tried to smear academic and author who led global campaign highlighting damage of social media to young people's mental health.

Court documents show attempt

Court documents show Meta tried to persuade academic community to 'disavow' Professor Jonathan Haidt to turn scientific community against him.

Book The Anxious Generation

Professor Haidt's book The Anxious Generation explores mental health issues for young people.

Meta staff discussed recruiting researchers

Senior Meta staff discussed recruiting researchers to write 'takedown' pieces undermining Professor Haidt's credibility.

Professor Haidt's global campaign

Professor Haidt led global campaign highlighting damage to children's mental health caused by smartphones and social media.

Book became best-seller

Professor Haidt's book became a best-seller and influenced Australian government to implement social media ban for children.

Haidt briefed Whitehall officials

Professor Haidt briefed officials in Whitehall before similar move by former prime minister Sir Keir Starmer.

Court documents reveal March 8 meeting

Minutes from March 8, 2023 meeting show Meta's goal to get academic community to disavow Haidt.

Curtiss Cobb's role

Curtiss Cobb, Meta's vice-president of research, discussed how to get academic community to disavow Haidt.

Strategy to enrage academics

Meta staff planned to 'enrage' academics against Haidt by whisper strategy to turn them against him.

Gelman to write takedown

Court documents mention getting Andrew Gelman, Columbia University professor, to write takedown piece.

Meta staff discussed discrediting work

Meta staff discussed how to discredit Professor Haidt's work through whisper strategy.

Haidt not surprised by remarks

Professor Haidt said he was 'not surprised' by remarks made about him in court documents.

Meta company behind Facebook

Meta owns Facebook and Instagram, which are platforms causing mental health concerns.

US school districts suing Meta

US school districts are suing Meta in court case over social media's impact on youth mental health.

Haidt's mental health campaign

Professor Haidt has led global campaign highlighting damage to children's mental health from social media.

The takeaway

Meta executives discussed recruiting researchers to undermine Professor Jonathan Haidt's credibility ahead of his book on social media's impact on youth mental health.

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