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Ryan Reynolds' desperate attempt to save Blake Lively exposed in furious texts
Ryan Reynolds texts Sony demanding they 'frame it right' as studio bosses privately call Blake Lively's behavior 'epic level stupid'.
In brief
Ryan Reynolds texts Sony demanding they 'frame it right' as studio bosses privately call Blake Lively's behavior 'epic level stupid'. Ryan Reynolds tried to pressure Sony Pictures to publicly blame Justin Baldoni's crisis PR team for backlash against Blake Lively over It Ends With Us promotions, but studio executives…
Ryan Reynolds texts Sony
Ryan Reynolds tried to push Sony Pictures into taking Blake Lively's side over backlash to her It Ends With Us promo campaign.
Texts demand Sony frame backlash
Reynolds demanded Sony frame the backlash as 'a coordinated campaign by a crisis PR team' and stop 'bullsh***ing' him.
Sony executives privately criticize Lively
Sony executives privately called Blake Lively's behavior 'epic level stupid' and described her haircare launch as inappropriate.
Legal dispute over It Ends With Us
Blake Lively sued Justin Baldoni over alleged sexual harassment and claims he orchestrated a smear campaign.
Texts reveal Reynolds' desperation
Reynolds texted Warren Zavala: 'They [Sony] need to frame it the right way! This isn’t hard. The sentence needs to start with… feels like they’re trying to thread the needle'.
Reynolds' draft statement for Sony
Reynolds drafted a statement for Sony: 'Sony would like to acknowledge the predominant narrative around IEWU.This is incredibly wrong.And untrue.This is part of a systematic and coordinated campaign by a crisis PR team'.
Sony's private criticism of Lively
Sony executive Andrea Giannetti called Lively a 'f***ing terrorist' after she threatened to flounce off the set.
Lively's haircare launch controversy
Lively launched a Blake Brown haircare range during It Ends With Us promotion, drawing criticism for being 'epic level stupid'.
Legal case settlement
Ten of the 13 claims in Lively's lawsuit against Baldoni were dismissed in April, with the remaining claims settled in May.
Reynolds' publicist switch
Reynolds was behind Blake Lively severing ties with publicist Leslie Sloane after more than 20 years.
Lively's legal strategy
Lively sued Baldoni in December 2024, but Baldoni filed a $400m countersuit in January 2025.
Lively's public statements
Lively compared herself to Game of Thrones queen Khaleesi while referring to Reynolds and Taylor Swift as 'my dragons'.
Ongoing legal battle
Publicist Stephanie Jones filed a lawsuit against Baldoni and his PR team for creating fake websites targeting her.
Reynolds' legal strategy
Reynolds claimed Lively was being targeted by a crisis PR team hired by Baldoni in at least five other lawsuits.
Sony's legal stance
Sony backed Lively publicly but executives privately criticized her behavior as 'epic level stupid'.
Legal fallout
The legal dispute between Lively and Baldoni continues with an ongoing lawsuit filed by publicist Stephanie Jones.
The takeaway
Ryan Reynolds tried to pressure Sony Pictures to publicly blame Justin Baldoni's crisis PR team for backlash against Blake Lively over It Ends With Us promotions, but studio executives privately criticized her behavior as 'epic level stupid'.
