The great protein con: What's inside your 'high-protein' meals and snacks

Experts reveal hidden costs of high-protein products as manufacturers cash in on trend.

Oct 16, 2026

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The great protein con: What's inside your 'high-protein' meals and snacks

Experts reveal hidden costs of high-protein products as manufacturers cash in on trend.

In brief

Experts reveal hidden costs of high-protein products as manufacturers cash in on trend. Lidl's high-protein beef mince contains 60% beef and 20% pea protein, costing less than regular mince despite higher protein content. Originally reported by Dailymail.

Lidl's high-protein beef mince

Lidl announced a new range of 'High Protein Meat' last month, including high-protein beef mince with 37.5g protein per 100g.

“With added pea protein”

Cheaper than regular mince

The high-protein mince costs £8.31 per kilogram versus £8.78 for normal mince despite containing more protein.

Composition of mince

The product contains 60% beef, 20% pea protein, and 20% water, seasoning, and additives.

Consumer trend

Worldpanel reports over a quarter of shoppers now seek high-protein products, doubling since 2021.

Health benefits

Experts say protein is important for all adults, including reducing muscle loss as they age.

Medication impact

Up to eight million Britons on fat jabs need increased protein intake to manage appetite.

Expert critique

Bahee Van de Bor says most ordinary protein foods on the side are better and cost less than added protein ingredients.

Scotch eggs

High protein scotch eggs contain added wheat protein and beans, increasing calories, saturated fat, and salt.

Weetabix

Weetabix protein version adds wheat gluten, which is low in lysine, an essential amino acid.

Philadelphia cream cheese

Protein version has fat removed, concentrating protein levels with fewer calories and less saturated fat.

Mars bar

High protein version contains collagen, which lacks tryptophan, an essential amino acid.

Wholemeal bread

Protein version uses soya, lentils, beans, and seeds for protein, but is smaller in size.

Pasta

Barilla protein pasta combines pea and wheat proteins for better amino acid balance.

Cereal bar

Protein cereal bar has more saturated fat and added sugars than regular version.

Yoghurt

High protein yoghurt has 11.5g protein per 100g versus 6.2g in regular version.

Tortillas

High protein tortillas use red lentil flour for protein, but are crispier than standard tortillas.

Bagels

Protein bagels add wheat protein and seeds but are smaller with only 2.6g protein per bagel.

The one thing

Lidl's high-protein beef mince contains 60% beef and 20% pea protein, costing less than regular mince despite higher protein content.

Read the original on Dailymail

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