Abercrombie deepens Cowboys partnership

The fashion retailer announced a second year as official partner for the Dallas Cowboys and Dallas Cowboys Cheerleaders, expanding beyond football season with year-round merchandise and events.

DCC gets dedicated Abercrombie closet

Cheerleaders will have access to a branded closet inside their locker room at The Star in Frisco, with inventory refreshed monthly and curated for off-field wardrobes.

Star players get style concierge service

CeeDee Lamb, Caleb Downs and Malachi Lawrence will receive personalized styling and curated game-day arrival looks from Abercrombie throughout the season.

Fan activations expand at stadium

The partnership includes an Abercrombie-branded pregame player tunnel walk, creator events, ticket giveaways and fan experiences at AT&T Stadium in Arlington.

Cowboys collection gets wider distribution

Merchandise will be available through Abercrombie stores, its website, NFLShop.com and AT&T Stadium, with items for adults, children, toddlers and babies.

Sports fashion becomes everyday wear

Abercrombie aims to position Cowboys merchandise as everyday fashion rather than clothing worn only on game days, extending the brand's reach beyond football.

Partnership extends brand beyond football

Cowboys leadership says the collaboration lets fans express their connection to the team through style and self-expression beyond the field, capitalizing on the team's cultural reach.

“style, self-expression and unique experiences that extend far beyond the field”