From Deadline · Max Goldbart · · 40s
K-Pop Stars Power A+E Global Media in Korea
A+E Global Media's strategy leverages K-pop stars' influence to boost its Korean audience.
In brief
A+E Global Media's strategy leverages K-pop stars' influence to boost its Korean audience. A+E Global Media plans to use K-pop stars' popularity to grow its viewership in Korea. Originally reported by Deadline.
A+E Global Media Strategy
A+E Global Media is leveraging K-pop stars' influence to grow its viewership in Korea.
K-Pop Stars' Role
K-pop stars from local agencies to global success stories are key to A+E's strategy.
A+E's Korean Launch
A+E, rebranded from Networks to Global Media, turns 10 in Korea with History and Lifetime channels.
The one thing
A+E Global Media plans to use K-pop stars' popularity to grow its viewership in Korea.
