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Netflix Hires Mattel Veteran For Consumer Products

Netflix appoints Mattel veteran Roberto Stanichi to lead consumer products and experiences.

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Nov 5, 2026

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Netflix Hires Mattel Veteran For Consumer Products

Netflix appoints Mattel veteran Roberto Stanichi to lead consumer products and experiences.

In brief

Netflix appoints Mattel veteran Roberto Stanichi to lead consumer products and experiences. Netflix hired Roberto Stanichi, a Mattel executive with nearly 20 years experience, as VP of Consumer Products and Experiences. Originally reported by Deadline.

Netflix Hires Mattel Veteran

Netflix has hired Roberto Stanichi, a nearly 20-year veteran of Mattel, as VP of Consumer Products and Experiences.

Mattel Leadership Transition

Mattel promoted Steve Totzke to President and Chief Operating Officer as part of its third-quarter earnings report.

Leadership Changes

Former CEO Ynon Kreiz left to become Co-CEO of Skydance, with Roger Lynch elevated to chief executive role.

Here's the gist

Netflix hired Roberto Stanichi, a Mattel executive with nearly 20 years experience, as VP of Consumer Products and Experiences.

Read the original on Deadline

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