From Dexerto · Dylan Horetski · · 1m 10s
Chipotle's Vegetable Instruments Song
Chipotle created a song using instruments carved from its fresh ingredients.
In brief
Chipotle created a song using instruments carved from its fresh ingredients. Chipotle released a song called 'From Ground to Sound' using instruments made from vegetables like corn, jalapeños, and peppers. Originally reported by Dexerto.
Chipotle's New Song
Chipotle released a song called 'From Ground to Sound' using instruments made entirely from fresh vegetables found in its restaurants.
Instruments from Ingredients
The song features flutes from corn, trumpets from jalapeños, a pepper horn, avocado pit bass, and lettuce percussion.
Recording Process
The London Vegetable Orchestra recorded the song at Abbey Road Studios with three months of experimentation and dozens of iterations.
Challenges of Fresh Produce
Vegetables change shape, texture, and moisture quickly, requiring instruments to be assembled and played within a day.
Musicians' Perspective
Patrick Johns, a London Vegetable Orchestra musician, said no two vegetables behave exactly the same way and part of the craft is learning to find the sound that’s already there.
Future Use of Song
Chipotle plans to use 'From Ground to Sound' as a signature sound in future campaigns and stream it on Spotify and Apple Music.
The main idea
Chipotle released a song called 'From Ground to Sound' using instruments made from vegetables like corn, jalapeños, and peppers.
