From Dexerto · Michael Gwilliam · · 1m
Cinnabon & BeatBox launch real cinnamon roll drink
Cinnabon and BeatBox turn 2023 April Fools’ joke into a real cinnamon roll-flavored alcoholic drink after fan demand.
In brief
Cinnabon and BeatBox turn 2023 April Fools’ joke into a real cinnamon roll-flavored alcoholic drink after fan demand. Cinnabon and BeatBox released a limited-edition cinnamon roll-flavored alcoholic drink with 11.1% alcohol after a 2023 April Fools’ joke went viral. Originally reported by Dexerto.
Cinnabon and BeatBox launch real cinnamon roll drink
Cinnabon and BeatBox turned a 2023 April Fools’ Instagram joke into a real cinnamon roll-flavored alcoholic drink after fan demand.
Drink features 11.1% alcohol
The limited-edition drink contains 11.1% alcohol by volume and combines spiced cinnamon, brown sugar, and cream cheese frosting flavors.
Criticism over underage appeal
US Alcohol Policy Alliance criticized the collaboration for using a familiar family food brand to make alcohol more appealing to underage consumers.
“Turning a cinnamon roll into an alcoholic drink uses a brand familiar to children and families to make an addictive, cancer-causing product more appealing”
Drink available for limited time
The drink is available for a limited time at select US retailers with no end date announced.
Here's the gist
Cinnabon and BeatBox released a limited-edition cinnamon roll-flavored alcoholic drink with 11.1% alcohol after a 2023 April Fools’ joke went viral.
