Denny's brings back pancake sneakers

Denny's is bringing back its pancake-inspired sneakers after the original Sticky Kicks sold out in just 60 seconds.

Sticky Kicks 2.0 launches October 9

The restaurant chain has once again teamed up with custom footwear artist Dan "Mache" Gamache for Sticky Kicks 2.0, a new version of the limited-edition shoes arriving for National Sneaker Day on October 9.

Syrup-scented tag with free pancakes

Sticky Kicks 2.0 feature yellow outsoles with maple syrup effect and blueberry blue diner-inspired laces, each pair comes with a syrup-scented hang tag that releases golden syrup smell when the shoe box is opened.

Free pancakes with Grand Slamswich

Owners can use a QR code on the tag at participating Denny's restaurants to receive two free Buttermilk Pancakes with the purchase of a Grand Slamswich, Denny's favorite late-night diner meal.

Exclusive Rewards members only

Sticky Kicks 2.0 will only be available to Denny's Rewards members from 12 AM to 3 AM ET on October 9 through DinerDrip.com.

Denny's president on creative approach

Denny's president and CEO Chris Bode said, 'Few brands have the history, familiarity and cultural footprint that Denny's does. That gives us an opportunity to show up in some unexpected places and still feel authentic.'

“Few brands have the history, familiarity and cultural footprint that Denny’s does”