From Dexerto · Dylan Horetski · · 1m 10s
Mountain Dew Pitch Black Returns to UK
Mountain Dew's Pitch Black flavor lands in UK after years absent from US shelves.
In brief
Mountain Dew's Pitch Black flavor lands in UK after years absent from US shelves. Mountain Dew is launching Pitch Black in the UK starting November, following its recent US retail comeback and a 2016 fan vote win. Originally reported by Dexerto.
Pitch Black returns to UK
Mountain Dew is bringing its Pitch Black flavor to UK shelves starting November after years away from US retail.
US history of Pitch Black
Pitch Black first launched in 2004 as a limited edition before returning in 2016 after fans voted it over Baja Blast.
UK launch details
Pitch Black will be sold in 12-packs of 16.9 oz bottles through wholesaler Booker Group in October before nationwide rollout.
Sales impact
Mountain Dew UK sales are up 11.5% year over year, with the brand worth £32.6 million in retail sales value.
Brand director quote
David Laidler, Carlsberg Britvic brand director, said Pitch Black will 'grab shoppers' attention and build on Mountain Dew's momentum.
“With its bold taste, striking dark liquid and standout pack, it’s sure to grab shoppers’ attention”
What's next for Pitch Black
Pitch Black will remain available in US foodservice channels while the UK launch follows Baja Blast's Taco Bell rollout.
The key point
Mountain Dew is launching Pitch Black in the UK starting November, following its recent US retail comeback and a 2016 fan vote win.
