From Digital Camera World · · 1m 10s
Canon Warns of Price Hike for 2027 If Memory Costs Stay High
Canon says memory cost hikes could lead to camera price increases in 2027.
In brief
Canon says memory cost hikes could lead to camera price increases in 2027. Canon may raise camera prices next year if memory component costs remain high due to AI-driven demand. Originally reported by Digital Camera World.
Canon's Financial Update
Canon lowered its initial predictions for the final three months of the year due to a component shortage for compact cameras and a slight decline in mirrorless sales numbers.
Memory Cost Impact
Canon warned that higher memory costs could lead to price increases for cameras if the shortage continues into next year.
Price Adjustment Policy
Canon plans to offset higher procurement costs through price increases starting next year while balancing sales volumes and profitability.
Current Stockpiling Strategy
Canon has already stockpiled memory for 2026, but a price increase may still occur if costs persist after that inventory is used.
AI-Driven Demand
Photographers have seen memory card and external hard drive prices rise significantly due to AI-driven demand for memory components.
Production Constraints
The component shortage may prevent Canon from meeting production goals for popular cameras like the Canon PowerShot G7 X Mark III.
The key point
Canon may raise camera prices next year if memory component costs remain high due to AI-driven demand.
