From Digital Camera World · · 1m 50s
Instax Pal 2 Beats Mirrorless Cameras in Best-Seller List
The Instax Pal 2 has become the top-selling camera this month, outperforming new mirrorless models.
In brief
The Instax Pal 2 has become the top-selling camera this month, outperforming new mirrorless models. The Instax Pal 2 is the best-selling camera in September 2026 according to B&H Photo Video's list, beating Canon EOS R8 Mark II and OM System PEN. Originally reported by Digital Camera World.
Instax Pal 2 launches
The tiny retro Instax Pal 2 camera, weighing 3 oz / 87g, is the smallest camera the author has ever seen.
B&H Photo Video's September list
B&H Photo Video's September 2026 best-seller list shows the Instax Pal 2 leading new cameras, followed by OM System PEN and Canon EOS R8 Mark II.
Instax Pal 2 is digital
The Instax Pal 2 is a digital camera that prints wirelessly to Instax printers but also functions as a standalone digital compact camera.
Retro design features
The Pal 2 places its LCD screen at the top for a waist-level viewfinder feel, with retro dials and a traditional optical viewfinder.
OM System PEN trends
The OM System PEN appears four times on B&H's monthly trends list, with black and silver versions leading the list.
Canon EOS R8 Mark II
The Canon EOS R8 Mark II is a new full-frame camera with in-body stabilization, using a retro-inspired design from the 1980s Canon T80.
Canon cameras follow
The Canon EOS R6 Mark III and EOS R5 Mark II follow the EOS R8 Mark II on B&H's best-seller list.
Sony RX100 VII
The Sony RX100 VII, a pocketable compact camera with a 24-200mm equivalent zoom lens, rounds out the top ten list.
Pal 2 leads October trends
The Instax Pal 2 leads B&H's 24-hour trends list for October 13, with the Sony A7R VI and Fujifilm X Half also rising.
The bottom line
The Instax Pal 2 is the best-selling camera in September 2026 according to B&H Photo Video's list, beating Canon EOS R8 Mark II and OM System PEN.
