From Digital Camera World · · 1m
Instax Production Boosts After Record Sales
Fujifilm expands Instax film production by 70% to meet rising demand.
In brief
Fujifilm expands Instax film production by 70% to meet rising demand. Fujifilm will increase Instax film production by 70% compared to 2022 by 2027 after record sales. Originally reported by Digital Camera World.
Fujifilm expands Instax production
Fujifilm Japan announced a three billion yen investment at the Ashigara Site Kanagawa Factory to increase Instax film production.
70% production increase by 2027
The new facility will boost Instax film production by 70 percent compared to 2022, with full operations expected by 2028.
Record sales growth
Instax reached record-high sales for five consecutive years, with cumulative worldwide sales hitting 100 million units last year.
Gen Z adoption trend
Fujifilm notes Instax appeals to Gen Z digital natives by offering a present-focused experience versus smartphone screen time.
Diversifying user base
Instax users have become more diverse in recent years, moving beyond younger generations to broader demographics.
What it means
Fujifilm will increase Instax film production by 70% compared to 2022 by 2027 after record sales.
