From Digital Camera World · · 2m
Snap's new Specs glasses tackle the privacy backlash
Snap launches expensive AR glasses with a visible camera and AI assistant, betting on transparency over the secrecy that sank Meta's version.
In brief
Snap launches expensive AR glasses with a visible camera and AI assistant, betting on transparency over the secrecy that sank Meta's version. Snap's strategy to address camera glasses privacy concerns is making the device visibly obvious rather than hiding it, plus emphasizing what the camera can do without recording…
Snap launches Specs smart glasses
Snap CEO Evan Spiegel unveiled Specs, a new operating system built into AR glasses with a camera, aiming to show Meta and Apple what they got wrong in the camera glasses market.
The privacy problem with camera glasses
Camera glasses have faced heavy criticism over privacy concerns, with Meta even considering a version without a camera. Snap's Specs still have a camera, raising questions about whether they'll face similar backlash.
Visibility as a privacy solution
Spiegel argues that Specs are so large and obvious that they cannot be used for covert recording, unlike smaller competing devices. A flashing LED also signals when the camera is active.
“You can see them from a mile away”
What the camera can do
Specs use a four-camera system with dual optical and dual infrared sensors to understand the world in 3D without recording, create 3D shopping experiences, and capture photos and video for Snapchat.
“can understand the world without recording it”
Photo capture requires a visible gesture
Taking photos on Specs requires a finger-clicking gesture that leaves your arm and hand clearly visible in the frame, making covert recording difficult.
Meet Specs Intelligence, the AI assistant
Snap offers a free AI helper called Specs Intelligence available on iPhone and Mac, letting users try the technology without buying the $2,195 glasses.
Battery life and charging
Specs offer about four hours of use, even with audio playback. A charging case lets you carry power on the move.
Display and field of view
Specs feature a 51-degree field of view, equivalent to standing ten feet from a 115-inch TV. The lenses can dim for private entertainment or stay transparent as a head-up display.
Price and availability
Specs cost $2,195 (or £1,999), with a more expensive cellular version available. They ship this fall, with public demos starting at Los Angeles Westfield and select Verizon and EE stores.
What matters most
Snap's strategy to address camera glasses privacy concerns is making the device visibly obvious rather than hiding it, plus emphasizing what the camera can do without recording.
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