From Digital Camera World · · 1m 10s
Sony A7 V Leads Japan's Mirrorless Market
Sony's A7 V dominates Japan's top mirrorless cameras but brand share is shrinking.
In brief
Sony's A7 V dominates Japan's top mirrorless cameras but brand share is shrinking. Sony's A7 V won multiple awards and topped Yodobashi's September 2026 mirrorless rankings, but its market share fell from 50% to four models as competitors gained ground. Originally reported by Digital Camera World.
Sony A7 V Tops Japan's Mirrorless Rankings
The Sony A7 V ranked first in Yodobashi's September 2026 mirrorless camera sales chart.
Sony A7 V Wins Multiple Awards
The Sony A7 V earned Best Full Frame Expert Camera at TIPA World Awards and Camera of the Year at Camera Grand Prix 2026.
Sony A7 V Features AI Processing
Its next-generation Bion XR2 engine integrates an AI processing unit for improved performance.
Sony's Market Share Falls
Sony's presence in Yodobashi's Top 10 dropped from 50% to four models as competitors gained ground.
Canon and Fujifilm Enter Top 10
Canon entered with three cameras: EOS R50, EOS R6 Mark III, and EOS R10, while Fujifilm added two models.
Sony A7 V Price and Availability
The Sony A7 V costs $2,898 or £2,399 and is available for immediate purchase.
At a glance
Sony's A7 V won multiple awards and topped Yodobashi's September 2026 mirrorless rankings, but its market share fell from 50% to four models as competitors gained ground.
