From Digital Camera World · · 50s
VSCO Shows 25 Photographers' Work on US Billboards
VSCO displays 25 photographers' images on billboards across the US.
In brief
VSCO displays 25 photographers' images on billboards across the US. VSCO launched The Fifty, showing 25 photographers' work on billboards in four US states. Originally reported by Digital Camera World.
VSCO launches The Fifty
VSCO announced 25 photos from 50 photographers will appear on billboards across the US.
Why VSCO did this
VSCO CEO said photographers deserve recognition in all parts of the country.
“We wanted to use the largest canvas we could find to put photographers front and center”
25 photographers selected
Over 13,500 submissions were judged for impactful images.
Key images
Constance Jaeggi O'Connor's Escaramuza documentary and Joana Meurkens' Statue of Liberty photo stood out.
Billboard rollout
Billboards launched in Washington, Chicago, Atlanta and NYC starting September 28.
Next steps
Second batch of 25 images will be displayed in November.
The big picture
VSCO launched The Fifty, showing 25 photographers' work on billboards in four US states.
