Yashica revives a 1959 classic

The new Y16 Pocket Camera draws inspiration from Yashica's original 1959 subminiature film camera, which used 16mm film in a tiny rectangular design. The digital version blends that retro aesthetic with modern viral camera trends.

Keychain camera meets compact digital

The Y16 looks like a cross between the viral keychain camera trend and a classic ultra-compact film point-and-shoot. Its oblong design hints at a new direction for retro camera aesthetics.

12MP sensor and Xenon flash

The Y16 will feature a 12 megapixel sensor and a built-in Xenon flash with three brightness levels. It also includes an optical viewfinder enhanced with motion-sensing technology.

Video recording sets it apart

Unlike the Instax Pal 2 and Camp Snap 110D announced the same week, the Y16 can shoot both video and stills. Sample images show a 16:9 aspect ratio.

Seven color options available

Yashica will offer the Y16 in seven different color options, giving users choices to match their personal style.

Creative tool for modern life

Yashica says the Y16 reimagines how a pocket camera fits into modern life as a creative companion for self-expression, travel, social sharing, and everyday storytelling.

“It reimagines how a pocket camera fits into modern life, not only as a tool for capturing moments, but as a creative companion for self-expression, travel, social sharing, and everyday storytelling.”

Launch timeline and pricing

Full specifications and price will be announced in early October, with pre-orders opening around the same time. Shipping begins in early November.

Hong Kong company owns Yashica

Modern Yashica is owned by a Hong Kong-based company, not the original film camera brand. Recent launches like the City, Tank, and FX-D series favor retro designs at affordable prices.