Sey Coffee's $200 Cup

Sey Coffee announced a $200 cup of Panamanian geisha coffee from Finca Sophia.

“We have been purchasing coffee from Finca Sophia for several years”

Price Breakdown

Sey bought the geisha beans for $44,275 at auction, $6,325 per kilogram, or $200 per cup.

Coffee Experience

Doug Cohen advises enjoying the coffee with a clean palate, black, and slow sipping to appreciate its evolution.

“As the coffee cools, different aspects of its character become apparent, and that evolution is part of the experience”

Sey Coffee's Background

Sey Coffee started in Bushwick, New York, as Lofted Coffee in the 2010s and rebranded to Sey in 2017.

Ethical Practices

Sey Coffee pays staff up to 80 percent above NYC hourly minimum wage and offers benefits and revenue shares.

Premium Coffee Trend

Coffee shops like Driftaway Coffee and Komakase offer tasting experiences similar to high-end wine.

Sey's Motivation

Sey Coffee bought the geisha beans to support Finca Sophia amid low yields and develop elevated coffee experiences.

“What does it mean to be a good partner when the people you have built relationships with are facing a difficult year”

Pricing Debate

Sey Coffee challenges traditional coffee pricing by questioning how value is assigned to extraordinary coffee.

“What is an extraordinary coffee actually worth”