Amazon launches Alexa+

In twenty twenty-five, Amazon launched Alexa+, an upgraded assistant powered by generative AI built on large language models from Anthropic and Amazon Nova.

What Alexa+ can do

Amazon claims Alexa+ is smarter, more conversational and capable of handling complex interactions. The company says it can orchestrate across tens of thousands of services and devices.

“able to orchestrate across tens of thousands of services and devices”

How to access Alexa+

You can access Alexa+ on Alexa-enabled devices like Echo, through Amazon's new tablets, via the Alexa app on your phone, or at www.alexa.com as a text-based chatbot.

Free for Prime members

Alexa+ is free for all Amazon Prime subscribers. Non-Prime users can access it through a nineteen ninety-nine per month subscription or test it for free with limited capacity.

Amazon's AI experts

Amazon created AI experts, groups of systems and capabilities that accomplish specific tasks. Users can tailor conversations through four personality styles: Brief, Chill, Sweet and Sassy.

Third-party integrations

Alexa+ integrates with Ticketmaster, Uber, Grubhub and OpenTable. Hypothetically, it can book your entire evening, including concert tickets, dinner reservations, rideshare and dessert orders.

Early adopters report problems

Many users say Alexa+ suffers from consistency issues, awkward conversation, functional memory problems, lag times and hearing issues. One colleague found it useful but frustratingly inconsistent.

Availability and expansion

Full access to Alexa+ is limited to the United States and Canada. Early access programs are available in Mexico, the UK, Brazil, Italy, Germany, Austria, France, Australia, Spain and India.

Growing pains for new AI

Alexa+ is experiencing the growing pains affecting most AI products. While most agree it isn't yet transformative, it can adequately handle many household tasks.