Bose acquires Skullcandy

Bose has acquired Skullcandy and will operate it as a separate brand under its consumer audio business. The purchase price was not disclosed in the announcement.

Skullcandy stays in Utah

Skullcandy will continue operating from Park City, Utah, where it was founded. The company gains access to Bose's technology and resources to support future growth and development.

Bose targets younger audiences

For Bose, the acquisition is about reaching consumers in sports, gaming, music and fitness where Bose has less presence. CEO Lila Snyder says Bose is expanding through brands and technology partnerships to reach more people.

“As we work to reach even more people, we're expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands.”