From Engadget · Lawrence Bonk · · 1m 30s
Lofi Girl launches house music station and vinyl
The study music empire expands with a new 24/7 house channel, vinyl compilation, and a fresh fictional host.
In brief
The study music empire expands with a new 24/7 house channel, vinyl compilation, and a fresh fictional host. Lofi Girl continues growing its brand beyond lo-fi beats with new genres and physical releases, always using human-made music instead of AI. Originally reported by Engadget.
New house music station launches
Lofi Girl just debuted Lofi House, a 24/7 streaming channel on YouTube dedicated exclusively to house music. It joins other genre-specific channels like synthwave and classical.
All music is human-made, not AI
The station features 19 artists curated by Lofi Records. Human-made music has been central to Lofi Girl's brand since its launch, distinguishing it from AI-generated alternatives.
Compilation available on all platforms
The 19-artist compilation streams on YouTube Music, Spotify, Deezer, Apple Music and more. Featured artists include Akraam, lofi cassette, KBS and Nabuko.
Vinyl release coming soon
Lofi Records is releasing the compilation on vinyl, with pre-orders now open. Previous vinyl releases from the label have sold out quickly.
Meet Lofi Teacher, the new host
The Lofi House station is hosted by a fictional character named Julien Maison, aka Lofi Teacher. He's a 30-year-old high school biology teacher known for being the cool one, complete with a robust mustache.
“30-year-old high-school biology teacher”
Lofi Girl's empire keeps growing
The original Lofi Girl channel has nearly 16 million followers after over a decade online. The brand now spans multiple genre channels, giving artists massive exposure to study music listeners.
What it means
Lofi Girl continues growing its brand beyond lo-fi beats with new genres and physical releases, always using human-made music instead of AI.
