Snap officially launches Specs

The $2,195 AR glasses are finally here after an initial reveal at Augmented World Expo earlier this year.

A wearable computer, not AI glasses

Spiegel says Specs are designed to accompany you throughout your day and make you less dependent on your phone.

Computers should empower us

Spiegel says computers should make us more important, not less. He also took a subtle dig at Meta's metaverse vision.

“Computers should make us more important, not less.”

Instinctual computing is the goal

Snap calls its approach instinctual computing because the glasses are meant to be intuitive to use.

Specs Intelligence is the AI brain

Specs Intelligence is Snap's AI assistant that provides reminders, contextual info, and timely updates. It has standalone desktop and mobile apps too.

“Specs aren't just AR glasses... Specs are part of an intelligent system called Specs Intelligence.”

Hand tracking, no wristband needed

Spiegel showed there's nothing on his wrist during the demo, a dig at Meta's wristband controller for its display glasses.

Palm menu and finger snaps

You access the main menu from your palm. You can send a Snapchat pic by opening the camera and snapping your fingers.

Video calls with AR effects

Spiegel called Snapchat cofounder Bobby Murphy on his glasses. The video call was filled with Snapchat AR effects.

YouTube browsing on your glasses

Spiegel browsed YouTube via Specs and played a video, showing how you can move and resize the window.

Shopify catalog in AR

Snap partnered with Shopify to make their entire catalog available in AR, making it easier to visualize products before buying.

Enterprise partners join in

Salesforce and AWS are early enterprise partners. Snap is also working with Nvidia on bringing AI agents to Specs.

NBA and WNBA basketball training

An AR app built with the NBA and WNBA helps you practice basketball shots with AR guidance.

AR drawing and tracing

Spiegel demonstrated tracing an AR alien onto paper, showing how Specs can help you do things in the real world.

Constellation visualization for stargazers

Specs can help visualize constellations in the night sky, though it feels more gimmicky than practical.

Harry Potter experience coming

A Harry Potter experience lets you get a Hogwarts acceptance letter via AR owl, pick a wand, and practice spells with AR effects.

Charging case with cellular

Snap is introducing a dedicated charging and connectivity case. Verizon is the first US partner, with UK and France support too.

LA demo experience opens October 1

Starting October 1, Specs is opening a first look experience in LA where people can demo the glasses for themselves.

Imogen Heap's spatial instruments

Musician Imogen Heap closed the keynote by improvising music using Specs, manipulating AR elements with hand gestures and head movements.

“I know people make fun of how Specs look but Imogen makes them look cool.”