From Engadget · Kris Holt · · 1m 20s
Street Fighter's ridiculous Guile hair popcorn bucket
AMC is selling a wearable popcorn bucket shaped like Guile's iconic gravity-defying flattop.
In brief
AMC is selling a wearable popcorn bucket shaped like Guile's iconic gravity-defying flattop. Theaters are using collectible, novelty popcorn buckets to draw audiences back to cinemas after the pandemic. Originally reported by Engadget.
Theaters fighting for your ticket money
After COVID-19 lockdowns ended, audiences stayed home waiting for streaming releases. Theaters needed a new strategy to get people back in seats.
Collectible buckets became the answer
Theater chains started creating elaborate, collectible popcorn buckets to entice moviegoers. Recent examples include a Yoshi bucket for The Super Mario Galaxy Movie.
Guile's hair gets the bucket treatment
AMC is selling a Street Fighter popcorn bucket shaped like Guile's unmistakable gravity-defying flattop hairstyle. The bucket is wearable as a skull cap.
Cody Rhodes models the ridiculous design
WWE star Cody Rhodes, who plays Guile in the film, demonstrated the bucket in a social media post. It's designed to actually wear on your head during the movie.
The bucket matches the movie's tone
The bucket is fun and goofy, exactly like a Street Fighter film should be. It fits perfectly with the recent trailer's campy, over-the-top energy.
“Like the most recent trailer, the bucket is fun and goofy, exactly like a Street Fighter film should be.”
Street Fighter hits theaters October 16
The Street Fighter movie arrives in theaters on October 16. Fans can grab the Guile hair bucket at AMC locations while supplies last.
The headline
Theaters are using collectible, novelty popcorn buckets to draw audiences back to cinemas after the pandemic.
