From EssentiallySports · Sudeep Sinha · · 1m
John Daly's Topgolf Deal After Hooters Exit
John Daly moves from Hooters to Topgolf for Masters week with new merchandise and cocktails.
In brief
John Daly moves from Hooters to Topgolf for Masters week with new merchandise and cocktails. John Daly will appear at Topgolf during 2027 and 2028 Masters week after Hooters bankruptcy ended his tradition. Originally reported by EssentiallySports.
John Daly's Hooters Tradition
John Daly began a unique Masters week tradition in 1997 by showing up at Hooters on Washington Road each year in April.
Hooters Bankruptcy Ends Tradition
Hooters of America filed for bankruptcy protection in March 2025, leading to the restaurant location being torn down.
Topgolf Deal Announced
Topgolf signed John Daly for a multi-year partnership to appear at Masters week locations in 2027 and 2028.
New Merchandise and Cocktails
Golf fans at Topgolf venues can now enjoy two John Daly signature cocktails and his canned tea-and-lemonade drink.
Topgolf Leadership Change
David McKillips, appointed CEO of Topgolf International in February 2026, shifted strategy including layoffs and a partnership with Daly.
In short
John Daly will appear at Topgolf during 2027 and 2028 Masters week after Hooters bankruptcy ended his tradition.
