From FOX 4 News Dallas-Fort Worth · Grace Marocco · · 40s
Dickies Arena Renamed Ariat Arena
Fort Worth's Dickies Arena gets new name in 10-year deal with Ariat.
In brief
Fort Worth's Dickies Arena gets new name in 10-year deal with Ariat. Fort Worth's Dickies Arena renamed to Ariat Arena under a 10-year naming rights partnership with the apparel company. Originally reported by FOX 4 News Dallas-Fort Worth.
Quick answers
- Why Ariat?
- Ariat, which opened a regional headquarters in Fort Worth in 2020, became the arena's exclusive partner for Western wear, workwear, and boots.
- What is the key takeaway from Dickies Arena Renamed Ariat Arena?
- Fort Worth's Dickies Arena renamed to Ariat Arena under a 10-year naming rights partnership with the apparel company.
New Name
Fort Worth's Dickies Arena changed its name to Ariat Arena under a 10-year naming rights deal with Trail Drive Management Corp. and Ariat International.
What's Next
Crews will install new permanent signs by the end of the year for the 130th Fort Worth Stock Show & Rodeo starting January 15.
Why Ariat?
Ariat, which opened a regional headquarters in Fort Worth in 2020, became the arena's exclusive partner for Western wear, workwear, and boots.
The headline
Fort Worth's Dickies Arena renamed to Ariat Arena under a 10-year naming rights partnership with the apparel company.
