From Fastcompany · · 1m 50s
Chase bets big on NBA with new team partnerships
JPMorgan Chase expands its basketball presence with Dallas and Miami deals, offering cardholders exclusive game-day perks.
In brief
JPMorgan Chase expands its basketball presence with Dallas and Miami deals, offering cardholders exclusive game-day perks. JPMorgan Chase is expanding its NBA partnerships to five teams and launching new benefits for cardholders, including exclusive arena access for Sapphire Reserve members. Originally reported by…
Chase enters the NBA season
The NBA season tips off October twenty, and JPMorgan Chase is launching new partnerships with the Dallas Mavericks and Miami Heat to expand its basketball presence.
Chase's strategy: total game-day experience
Chase aims to become part of every moment of fans' game-day experience, from entering the arena to standing in the concession line, using sports partnerships to reach fans nationwide.
Chase now partners with five NBA teams
The new Dallas and Miami partnerships bring Chase's NBA roster to five teams, joining the New York Knicks, Golden State Warriors, and Atlanta Hawks.
Long-standing Knicks relationship
Chase's relationship with the New York Knicks is entering its seventeenth year, demonstrating the bank's sustained commitment to NBA partnerships.
Chase Center and Warriors partnership
Chase's Golden State partnership includes naming rights to Chase Center, where the Warriors play. Chase also works with the WNBA's Golden State Valkyries.
First NBA jersey patch sponsorship
The Dallas partnership marks a first for Chase: the bank's logo will appear on Mavericks jerseys throughout the season, making it the company's first NBA jersey patch sponsorship.
Beyond logos: customer benefits
Chase is using its growing NBA presence to offer benefits that could make attending games more enjoyable for customers, not just seeking places to display its logo.
Sapphire Reserve exclusive access
Chase is bringing new benefits to basketball fans, including exclusive arena access for Sapphire Reserve cardholders as the NBA season begins.
The essence
JPMorgan Chase is expanding its NBA partnerships to five teams and launching new benefits for cardholders, including exclusive arena access for Sapphire Reserve members.
