From Fastcompany · · 1m 30s
Netflix stock hits 2-year low after ad business stumbles
Netflix shares collapsed after the company lowered its 2026 advertising revenue guidance, with co-CEO Greg Peters citing slower-than-expected product rollouts.
In brief
Netflix shares collapsed after the company lowered its 2026 advertising revenue guidance, with co-CEO Greg Peters citing slower-than-expected product rollouts. Netflix stock fell to a two-year low after Q three twenty twenty-six results revealed slower ad business growth and lower fourth quarter revenue guidance than…
Netflix shares plunge to two-year low
Netflix Inc. stock fell to its lowest point in more than two years after the streaming giant posted its Q three twenty twenty-six results yesterday.
Revenue target hit, but ad business worries investors
Netflix posted quarterly revenue of twelve point eight seven billion dollars, hitting Wall Street's projected target. But guidance on its ad business dampened investor optimism significantly.
Strong quarter numbers masked by guidance
Revenue grew eleven point eight percent year over year. Diluted earnings per share reached eighty seven cents, exceeding expectations by five cents per share.
Fourth quarter forecast falls short
Netflix projected fourth quarter revenue of thirteen point four four billion dollars, representing eleven point five percent growth. Wall Street expected thirteen point five one billion dollars.
Ad business rollout slower than expected
Co-CEO Greg Peters blamed slower than expected rollout for some products as the reason for lowered advertising revenue guidance for twenty twenty-six.
“slower-than-expected rollout for some products”
Stock sinks in premarket trading
The gap between Netflix's fourth quarter forecast and Wall Street expectations caused the stock to drop significantly in premarket trading on October twenty-first.
Here's the gist
Netflix stock fell to a two-year low after Q three twenty twenty-six results revealed slower ad business growth and lower fourth quarter revenue guidance than Wall Street expected.





