From Fastcompany · · 1m 40s
Salesforce buys Braze for $5.66 billion in AI marketing deal
Salesforce acquires AI marketing firm Braze for $5.66 billion as Wall Street worries about SaaSpocalypse threatening legacy software companies.
In brief
Salesforce acquires AI marketing firm Braze for $5.66 billion as Wall Street worries about SaaSpocalypse threatening legacy software companies. Salesforce announced plans to acquire AI marketing firm Braze for $5.66 billion, paying $47.50 per share in cash, as investors worry legacy software companies face threats…
Salesforce buys Braze for billions
Salesforce announced plans on Tuesday morning to acquire digital marketing firm Braze for about five point six six billion dollars.
Deal terms and stock surge
Salesforce will pay Braze Class A common stockholders forty seven dollars and fifty cents in cash per share, sending Braze stock surging fifty percent.
Why Salesforce wants Braze
Braze's AI-powered multichannel marketing solutions will be integrated into Salesforce's core offerings to give the company an edge with enterprise solutions.
The SaaSpocalypse threat
Wall Street has grown concerned about a so-called SaaSpocalypse, fearing legacy software-as-a-service companies face threats as businesses turn to AI solutions.
Salesforce's AI strategy
Salesforce said AI is raising the bar for marketers who need agentic solutions that understand customers, make decisions, and act in real time.
“AI is raising the bar for marketers, who now need agentic solutions that can understand customers, make decisions, and act in real time”
How Braze fits Salesforce
Braze's real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce's architecture: Data 360, Customer 360, Agentforce, and SIForce.
Who is Braze
Braze is a much smaller and lesser-known company than Salesforce, headquartered in New York and originally founded in two thousand eleven.
Braze's business focus
Braze operates as a multichannel marketing provider for enterprise customers, helping them better understand and interact with their consumers.
The takeaway
Salesforce announced plans to acquire AI marketing firm Braze for $5.66 billion, paying $47.50 per share in cash, as investors worry legacy software companies face threats from AI solutions.
