From Financial Post · Bloomberg News · · 1m
Netflix Shares Drop as Sales Growth Slows
Netflix's sales growth slows to 11.5% as shares fall 4.8% in New York.
In brief
Netflix's sales growth slows to 11.5% as shares fall 4.8% in New York. Netflix forecasts 11.5% sales growth for Q4 2026, down from 17.6% last year, after firing key executives and cutting staff. Originally reported by Financial Post.
Netflix Sales Growth Slows
Netflix reported the slowest sales jump in three years with $12.9 billion in Q3 sales.
Q4 Sales Forecast Falls
Netflix forecasts $13.4 billion in sales for Q4 2026, down from 17.6% to 11.5% growth.
Stock Price Drops
Shares fell 4.8% in New York after the report, down 30% this year.
Leadership Changes
Netflix fired Bela Bajaria and Dan Lin, cutting 1,000 staff to address programming quality.
Growth Concerns
Netflix's US viewership share at 7.8% lags YouTube's 14% and growth slowed to 2%.
Investor Confidence
Analysts warn Netflix needs clear signs of growth to reassure investors.
What matters most
Netflix forecasts 11.5% sales growth for Q4 2026, down from 17.6% last year, after firing key executives and cutting staff.
