PEI Launches First Project Red Ribbon Day

Prince Edward Island begins annual sober driving campaign with roadside checkpoints.

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Oct 30, 2026

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PEI Launches First Project Red Ribbon Day

Prince Edward Island begins annual sober driving campaign with roadside checkpoints.

In brief

Prince Edward Island begins annual sober driving campaign with roadside checkpoints. Prince Edward Island became Canada's first province to legally establish Project Red Ribbon Day through legislation. Originally reported by Financial Post.

PEI Marks First Project Red Ribbon Day

Prince Edward Island will mark its first annual Project Red Ribbon Day this Sunday with MADD Canada volunteers joining Island police at roadside sobriety checkpoints to raise awareness about impaired driving and encourage sober driving…

Project Red Ribbon Day Campaign

Project Red Ribbon Day is part of MADD Canada’s national campaign promoting sober driving during the busy holiday season from November 1 to January 4 using red ribbons, vehicle decals and public education.

PEI Legislation for Project Red Ribbon Day

PEI is the first province or territory in Canada to establish Project Red Ribbon Day through legislation with the Project Red Ribbon Day Act introduced by MLA Susie Dillon as Bill 103 passing in the…

What it means

Prince Edward Island became Canada's first province to legally establish Project Red Ribbon Day through legislation.

Read the original on Financial Post

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