From Financialexpress · Poulomi Chatterjee · · 1m 10s
AI Platforms Become Brand Battleground
Brands compete for visibility on AI platforms like ChatGPT as they reshape consumer discovery and e-commerce.
In brief
Brands compete for visibility on AI platforms like ChatGPT as they reshape consumer discovery and e-commerce. Generative AI platforms are becoming key channels for brand visibility and transactions, with 20% of D2C organic traffic coming from AI shopping agents. Originally reported by Financialexpress.
AI Platforms Reshape Consumer Discovery
Generative AI platforms like ChatGpt are transforming how brands attract buyers and complete transactions through personalized shopping experiences.
“Much like when aggregators came into the picture consumer habits are changing now”
Brands Compete for AI Visibility
D2C brands see up to 20% of organic traffic from ai shopping agents such as chatgpt for categories like electronics skincare and health.
“Research-intensive categories including consumer electronics skincare haircare and health and wellness are seeing the strongest demand”
Paid Advertising on AI Platforms
TruCommerce captured 279 ads from 104 advertisers on chatgpt in india between september 11 and 23 with travel as the largest category.
“Advertisers included make my trip agoda and trivago alongside premium beauty brands such as lancome and ysl”
AI Platforms Influence Purchase Decisions
Consumers researching products like the new iphone 18 may use chatgpt to understand features before making a purchase decision.
“This may not necessarily trigger a purchase but could influence the final decision”
AI Platforms and Transactions
Visa demonstrated agentic commerce experiences at the global fintech fest where consumers could discover products compare options and make purchases.
“Authentication and consumer consent built into payments”
Payment Integration Challenge
Banks and fintechs need to embed payment capabilities into ai platforms to keep transactions simple for consumers.
“You don't want customers to go back to an old way of making payments when most of the interaction is happening within the ai platform”
The one thing
Generative AI platforms are becoming key channels for brand visibility and transactions, with 20% of D2C organic traffic coming from AI shopping agents.
