From Financialexpress · Kunal Doley · · 1m
Diwali Gaming Festivities
Krafton launches Indian Diwali-themed character Kiaraa for BGMI.
In brief
Krafton launches Indian Diwali-themed character Kiaraa for BGMI. Krafton introduces Kiaraa, a first made-in-India character for BGMI, with Diwali-themed content to engage Indian gamers. Originally reported by Financialexpress.
Diwali Gaming Update
Krafton drops Indian character Kiaraa into BGMI for Diwali season.
“Krafton drops Indian character kiaraa into bgmi for diwali season”
Diwali Bazaar Launch
BGMI introduces Diwali-themed bazaar with 270 million Indian players.
“BGMI introduces Diwali-themed bazaar with 270 million Indian players”
Kiaraa Character Details
Kiaraa is Krafton's first made-in-India character with a dedicated world.
“Kiaraa is krafton's first made-in-india character with a dedicated world”
Festive Content Features
BGMI adds Nakshatra collection, prize path, and in-game rewards for Diwali.
“BGMI adds nakshatra collection, prize path, and in-game rewards for diwali”
Player Engagement Strategy
Krafton ensures Diwali content accessible without real money spending.
“Krafton ensures diwali content accessible without real money spending”
Market Context
75% of Indian gamers spend real money on in-app purchases in 2025.
“75% of Indian gamers spend real money on in-app purchases in 2025”
Industry Expert View
Rohit Agarwal says Krafton builds Diwali content around Indian players first.
“Rohit Agarwal says Krafton builds Diwali content around Indian players first”
Past Diwali Gaming Events
Free Fire Max and Battle Stars added Diwali themes in 2023 and 2024.
“Free Fire Max and Battle Stars added Diwali themes in 2023 and 2024”
The main idea
Krafton introduces Kiaraa, a first made-in-India character for BGMI, with Diwali-themed content to engage Indian gamers.
