From Financialexpress · Vaishali Dar · · 1m 30s
Gen Z and Gen Alpha Reshape Indian Retail
India’s youngest consumers drive 80% of household purchases through digital-first brands.
In brief
India’s youngest consumers drive 80% of household purchases through digital-first brands. Gen Z and Gen Alpha influence 80% of household purchases in India via digital-first brands and virtual fashion. Originally reported by Financialexpress.
Gen Z and Gen Alpha Reshape Indian Retail
India’s youngest consumers are no longer influencing household purchases, they are reshaping industries.
Gen Alpha’s Digital Influence
Born after 2012, Gen Alpha accounts for more than a quarter of India’s population.
Gen Z’s Global Impact
Gen Z, born between 1997 and 2012, is emerging as one of the most influential consumer groups globally.
Tech Adoption Rates
73% of Gen Alpha consumers own smartphones, while 60% have access to laptops.
Influence on Purchases
Gen Alpha can influence up to 80% of household purchase decisions.
Brand Shifts
Brands are redesigning products, communication strategies and customer experiences for Gen Z and Gen Alpha.
Coach’s Gen Z Series
Coach launched &Coach, a Gen Z-focused content series with creators like Charli XCX and Malala Yousafzai.
Beauty Sector Growth
Flipkart’s beauty category grew 50% YoY with Gen Z driving 60% of beauty purchases.
Tier 2 City Trends
Two in three beauty searches on Flipkart originate from non-metro cities like Cuttack and Gorakhpur.
Specialized Skincare
Tuco Kids offers skincare for children aged 3-15, while Tikitoro segments products for children and teens.
Teen Skincare Focus
Sammmm focuses exclusively on teen skincare with products developed after 30,000 teen conversations.
The big picture
Gen Z and Gen Alpha influence 80% of household purchases in India via digital-first brands and virtual fashion.
