From Financialexpress · Mitali · · 1m
Ingredient awareness reshaping India’s beauty market
Nykaa’s ingredient-focused beauty strategy grows with 58% Korean beauty GMV growth.
In brief
Nykaa’s ingredient-focused beauty strategy grows with 58% Korean beauty GMV growth. Nykaa Beauty’s Korean beauty portfolio grew 58% year-on-year in FY26, driven by ingredient awareness and digital influence. Originally reported by Financialexpress.
Consumer trends
Indian beauty consumers are becoming more selective about what they buy, focusing on ingredients, efficacy and personalized products.
Nykaa’s leadership
Anchit Nayar, executive director and CEO of Nykaa Beauty, says Indian consumers have become more informed, experimental and discerning over the past decade.
Korean beauty growth
Nykaa’s Korean beauty portfolio recorded 58% year-on-year GMV growth in FY26 and includes more than 70 brands.
Korean beauty focus
Interest in Korean beauty has moved beyond popular culture, gaining from formulation, skin health and ingredient-led skincare.
Nykaaland event
Nykaaland Delhi from October 23-25 will showcase a dedicated Korean beauty zone with 80+ brands including Laneige and SKIN1004.
Digital influence
Nykaa’s creator network has over 170,000 members and social media community crossed 19 million followers, generating 2.3 million content pieces annually.
In short
Nykaa Beauty’s Korean beauty portfolio grew 58% year-on-year in FY26, driven by ingredient awareness and digital influence.
